Madewell is a brand whose simplified aesthetic is in keeping with the cultural trend: they have honed their production of staples and mix&match denim, reminiscent of heritage brands. Madewell was founded in 1937 and originally sold bib overalls, jeans, and dungarees for factory workers and fishermen. Their pieces are now curated to meet the current demand and they are - you guessed it - made well. The cool-girl brand focuses on tomboy pieces, denim, and leather.
It’s no surprise then that Madewell is thriving since normcore, the fashion trend that embraces sameness deliberately, continues to flourish.
We here at FreeStyle are a huge fans of the Madewell brand! We sell secondhand Madewell pieces in the store, but we also have plenty of normcore staples that can have you looking like a Madewell model for less. Here are a few looks we put together:
Pull-on Shorts and Terrace Top:
These chambray style shorts are breezy and comfortable. Paired with a menswear-inspired shirt, the outfit is slouchy and casual and comes off looking cool and effortless.
Madewell outfit: $135
Freestyle outfit: $22
The Sailor Flare:
These flares are on trend right now, and a nautical stripe can help your outfit scream summer!
Courier Shirtdress:Madewell outfit: $183
Freestyle outfit: $42
A shirtdress can be styled to fit any occasion from a day at work to a week-long vacation. Pick up strappy sandals and a neck scarf at FreeStyle for an exact recreation of this Madewell look!
Madewell dress: $98
Freestyle dress: $15
Skinny Crop Overalls:
Overalls are such a fun trend to have come back around. Go for a more form fitting pair to keep the look modern, and wear a loose neutral top underneath for easy summer style!
Madewell outfit: $220
Freestyle outfit: $24
Folktale Top and Midi Jean Skirt:
If your neutrals look a little more like florals, go ahead and infuse some of your gypsy soul into your basics. Choose a flowy top in a monochromatic but festive print, pair it with a button-down denim midi skirt, and you have bohemian normcore!
Madewell outfit: $176
Freestyle outfit: $22
We can't say enough times how versatile this military trend is. Throw this jacket on top of absolutely anything and it’s sure to raise the cool factor - its a great staple to keep in your closet.
Madewell jacket: $118
Freestyle jacket: $15
We hope you’re inspired to come in and grab some summer denim and versatile basics and recreate your own favorite Madewell looks for less at FreeStyle!